Hegde, Sowmya; K, Kavyashree(SDMIMD Journal of Management, 2024)
Over the past few years, there has been notable progress in India’s efforts to enhance financial inclusion.The impact of adopting Digital Financial Services (DFS) has been on the rise, reflecting the Government of India’s ...
Hegde, Sowmya; P, Vedava(British Journal of Business and Psychology Research, 2025)
This study examines the relationship between demographic characteristics and key competency components among employees in IT work environments in India. A total of 292 respondents were selected using purposive sampling to ...
Hegde, Sowmya(Orissa Journal of Commerce, 2022-12)
It is well acknowledged that skilled labour is essential to the success of every organisation. For bank personnel to continue to be competent the bank needs employees with a wide variety of knowledge, skills, and ...
Email marketing is a powerful form of direct marketing used to promote a business’s products and services. It can be used as part of a marketing automation strategy to build customer loyalty, deepen relationships, and keep ...
Chethanraj; Mithunraj, B; Shwetha, N S; Usha(Zonic Publication, 2026)
From the past many years, young people have found that they are being employed by others rather than being self-employed. It is now necessary for having young entrepreneurs in developing countries like India, as we have ...
Sangeetha, Shanuboga; H. K., Vinutha; Chethanraj(BOHR Publishers, 2026)
An essential factor in a country’s economic growth is foreign direct investment (FDI). FDI boosts domestic capital,productivity, and employment, which in turn helps the economy thrive. Many economic sectors rely heavily ...
The Pradhan Mantri Fasal Bima Yojana (PMFBY), introduced in 2016, represents a major policy intervention by the Government of India to enhance agricultural risk management by providing comprehensive crop insurance coverage ...
With 111 high-value startups and more than 90,000 businesses, India's startup ecosystem is growing rapidly. It has stimulated innovation, led to major development,
created a large number of jobs, and accelerated the ...
ಮಾನವ ಸಮಾಜವು ಚಿಂತನೆ, ತಾತ್ತ್ವಿಕತೆ ಮತ್ತು ಬೌದ್ಧಿಕ ಪರಿಕಲ್ಪನೆಗಳ ಆಧಾರದ ಮೇಲೆ ತನ್ನ ನಡವಳಿಕೆಯನ್ನು ರೂಪಿಸಿಕೊಂಡಿದೆ. ತತ್ವಪದ ಎನ್ನುವುದು ಮಾನವ ಬುದ್ಧಿಶಕ್ತಿಯ ಉನ್ನತ ಚಿಂತನೆಗಳ ಸಂಕೇತವಾಗಿದ್ದು, ಇದು ವ್ಯಕ್ತಿಯ ಅಸ್ತಿತ್ವ, ಜ್ಞಾನ, ನೀತಿ, ಸೌಂದರ್ಯ ಹಾಗೂ ಸಾಮಾಜಿಕ ...
Sequeira, Arun Francis(International Journal of Research Publication and Reviews, 2025-10)
In today’s hyper-connected digital world, social media has evolved from a mere communication platform to a dynamic marketing ecosystem, particularly beneficial
for small businesses striving for growth and relevance. This ...
Social media platforms have revolutionized marketing strategies, providing businesses with unprecedented opportunities to reach and engage with their target audiences. Two prominent marketing techniques that have gained ...
Y, Shwetha(International Journal of Research Publication and Reviews, 2025)
This paper explores the role of resilience in nurturing an entrepreneurial mindset, aiming to understand how resilience contributes to the development of key entrepreneurial traits such as risk-taking, innovation, and ...
KOTIAN, VEENA D; Y, SHWETHA(Journal of Emerging Technologies and Innovative Research, 2019)
Entrepreneurship education is considered as one of the most influential forces that determine the health of the economy. Our education system is responsible for preparing young people to build successful lives. They should ...
Y, Shwetha(SDM College of Business Management Post Graduate Centre for Management Studies and Research Mangaluru, 2024)
INowadays, influencer marketing has become more popular strategy for brands to reach their target audience and influence the Consumer behaviour. This research paper aims to explore the impact of influencer marketing on ...
Y, Shwetha(International Journal of Research Publication and Reviews, 2025)
The integration of Artificial Intelligence (AI) in education has sparked significant discussions regarding its potential to revolutionize traditional teaching methods.This study examines the role of AI in education, focusing ...
Y, SHWETHA; KOTIAN, VEENA D(Asia Pacific Journal of Research, 2020)
In the era of globalization electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping or marketing is the use of technology (i.e., ...