A Study on Consumer Awareness towards Electronic Shopping with Reference to Mangalore City

Abstract

With the rapid development of network technology, electronic commerce and electronic marketing had been formed and developed gradually, thereby forming new business model and business chance which exerted an important influence on the country's economic future competitiveness. E-shopping is a recent phenomenon in the field of e-commerce and will certainly be the future of shopping in the world. Most of the businesses take advantage of their online portals to sell their products/services online. E- shopping facility has allowed customers to identify different types of products available in the global market, due to rapid globalization,all types of products are available on the internet. There are many companies that sell different products and services online. website on the global market Thus, growing in the global market, all the necessary and desirable products are available in the online market. The article aims to study consumers' perception of E-shopping. The paper aims to study about the consumer awareness and factors affecting on E-shopping. The present research study has used Qualitative and Quantitative research methods to study the impact of Demographic factors of consumers on E-shopping, respondents’ behaviour, awareness about the rules and regulations of online shopping and benefits and services of E-shopping. The data were collected through Questionnaires. Percentage analyses have been used in the analysis. Results of the study reveal that E-shopping in India is significantly affected by various Demographic factors like age, gender, marital status, family size and income